On August 23, women's health management software "big aunt" together with the business data center announced the 2017 "Chinese female physiology health white paper", according to the Chinese network of feminine hygiene products trading volume, increased by more than 30% for two consecutive years.
According to the report, the white paper surveyed 120 million users of the APP of the great aunt, and combined with alibaba's 454 million active consumer data.
Online sales of Chinese women's hygiene products rose 49.2 percent year-on-year in 2015, according to the survey data, up 34.6 percent in 2016.
Sales of women's private care products increased by 138 per cent year-on-year in 2015 and 38 per cent in 2016.
In addition, the sales of online pregnancy products also showed a significant increase.
Among them, the ovulation monitoring products accounted for 39% of the sales of the product category.
The white paper also shows that more and more users are choosing sanitary napkins with additional features, including the most popular ones.Women who had no exercise habits had a higher rate of dysmenorrhea, up to 66.6 percent, compared with 49.5 percent of women with exercise habits.
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