In recent days, Indian social media has appeared with a large number of smiling photos of sanitary napkins.The man in the picture holds a sanitary napkin with a confident smile.Behind this tide of seemingly strange, it is a universal call activities - "sanitary napkin challenge", the purpose is to go to India women period stigmatized, and promote the rational use of method of sanitary napkin.
The event was launched by Indian man Arunachalam Muruganantham, who is known as the "father of sanitary napkins" in India.In India, 90 percent of women can't afford sanitary pads.In order to change this phenomenon, he kept research materials and the manufacture technology over the years, even at himself, homemade "blood bottle", hanging drop the catheter into the underpants, used to imitate the woman monthly periods.Gender notions in conservative India, Arunachalam suffered a lot of criticism, but he is determined, be sure to change the status quo of countless women in India, finally developed a low-cost sanitary napkin production equipment, the cost of each pack sanitary napkin yuan only a few cents.
Today, Arunachalam is a successful entrepreneur and philanthropist.But he wasn't satisfied, and he knew that what he had done was just to satisfy the lowest, most basic needs of women.Looking at India, menstruation and dysmenorrhea are still the "taboo topics" in people's minds, and the natural physiological response has long been marked by "shame" and "dirty".
So he launched a "sanitary napkin challenge" activities, he want people to be able to bask in their naked on social network with aunt wipes, to support those who are still in the period of women "shame" in suffering, change the social prejudice against menstrual period.
The Indian people responded enthusiastically to his call.Even many bollywood stars have joined in.
Finally, Arunachalam admits that launching such an activity may not be a radical change, but at least it will make people think.